\u5e02\u573a\u8425\u9500\u7855\u58eb\u7533\u8bf7\u7b56\u7565<\/h3>\n

---

\n

\u7f8e\u56fd\u5927\u5b66\u5728\u5e02\u573a\u8425\u9500\u9879\u76ee\u7684\u5206\u7c7b\uff0c\u7533\u8bf7\u8005\u53ef\u4ee5\u5927\u4f53\u4eceMarketing Analytics\uff0cIntegrated Marketing Communication\uff0cMarketing Intelligence\u4e09\u4e2a\u65b9\u9762\u505a\u9009\u62e9\uff1a
\n1\uff09Marketing Analytics \u8425\u9500\u5206\u6790
\n\u8bbe\u5728\u5546\u5b66\u9662\u4e4b\u4e0b\uff0c\u8be5\u7c7b\u578b\u5728\u7f8e\u56fd\u5e02\u573a\u8425\u9500\u4e13\u4e1a\u4e2d\uff0c\u6570\u91cf\u6700\u591a\u3002\u5e02\u573a\u5206\u6790\u4e3b\u8981\u662f\u57fa\u4e8e\u6570\u636e\u5206\u6790\u548c\u5e02\u573a\u7814\u7a76\uff0c\u5229\u7528\u5927\u6570\u636e\u5bf9\u5e02\u573a\u884c\u4e3a\u8fdb\u884c\u8bc4\u4f30\u548c\u9884\u6d4b\u3002\u6b64\u7c7b\u9879\u76ee\u4fa7\u91cd\u5b66\u751f\u7684\u6570\u636e\u5206\u6790\u80fd\u529b\uff0c\u6570\u5b66\u3001\u7edf\u8ba1\u3001IT\u76f8\u5173\u5b66\u79d1\u57fa\u7840\u3002\u6bd4\u5982\u7f8e\u56fd\u8457\u540d\u5927\u5b66\u7f57\u5207\u65af\u7279\u5927\u5b66\u5f00\u8bbe\u4e86\u8be5\u8bfe\u7a0b\uff0c\u5178\u578b\u8bfe\u7a0b\uff1aMarketing Analytics, Behavior Analytics, Statistics, Computational Data Analysis, \u7b49\u7b49\u3002
\n2\uff09Integrated Marketing Communication \u6574\u5408\u8425\u9500\u4f20\u64ad
\n\u8fd9\u662f\u4e00\u4e2a\u504f\u6587\u7684\u65b9\u5411\uff0c\u4e3b\u8981\u5185\u5bb9\u662f\u5236\u5b9a\u54c1\u724c\u6218\u7565\u3001\u8fdb\u884c\u8425\u9500\u6d3b\u52a8\u7684\u7b56\u5212\u53ca\u6267\u884c \u3002\u4e0e\u4e4b\u76f8\u5173\u7684\u8bfe\u7a0b\u66f4\u591a\u662f\u504f\u91cd\u54c1\u724c\u6216\u6d3b\u52a8\u7684\u7ecf\u8425\u548c\u7b56\u5212\uff0c\u5305\u62ec\u54c1\u724c\u7ba1\u7406\u3001\u8425\u9500\u7b56\u5212\u3001\u6d3b\u52a8\u7b56\u5212\u3001\u5e7f\u544a\u516c\u5173\u548c\u6570\u5b57\u8425\u9500\u7b49\u3002\u897f\u5317\u5927\u5b66IMC\u6574\u5408\u8425\u9500\u6982\u5ff5\u7684\u9f3b\u7956\uff0cTop 1 \u5e02\u573a\u8425\u9500\u9879\u76ee\u3002\u540c\u65f6\u897f\u5317\u5e02\u573a\u7855\u58eb\u6bd5\u4e1a\u7684\u540c\u5b66\u5728\u7f8e\u5c31\u4e1a\u7387\u5f88\u9ad8\u3002
\n3\uff09Marketing Intelligence \u8425\u9500\u60c5\u62a5
\n\u5c06\u4e3a\u5b66\u751f\u63d0\u4f9b\u8425\u9500\uff0c\u6218\u7565\u548c\u6218\u672f\uff0c\u5ba2\u6237\u884c\u4e3a\u4ee5\u53ca\u5b9a\u6027\u548c\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u7684\u5f3a\u5927\u80cc\u666f\u3002\u4f1a\u6559\u6388\u4e00\u4e9b\u6570\u636e\u5e93\u7684\u77e5\u8bc6\uff0c\u73b0\u5728\u7684\u5e02\u573a\u5bf9\u5927\u6570\u636e\u7684\u9700\u6c42\u8d8a\u6765\u8d8a\u5927\uff0c\u6240\u4ee5\u8fd9\u4e9b\u4e13\u4e1a\u6280\u5de7\u5bf9\u5e02\u573a\u8425\u9500\u6765\u8bf4\u975e\u5e38\u7684\u6709\u7528\uff0c\u5229\u7528\u5927\u6570\u636e\u53bb\u89c2\u6d4b\u6d88\u8d39\u8005\u4ee5\u53ca\u4ea7\u54c1\u8fd0\u8425\u60c5\u51b5\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002
<\/p>\n<\/div>\n\n\n\n

\n

\n

\n

\r\n\u63d0\u95ee\uff1a\u8bf7\u95ee\u5e02\u573a\u8425\u9500\u4e13\u4e1a\u5c31\u4e1a\u9886\u57df\u662f\u4ec0\u4e48\uff1f<\/summary>\n

\u89e3\u7b54\uff1a\u5feb\u6d88\u54c1\uff0c\u6216\u65f6\u5c1a\u54c1\u724c\uff0c\u4e92\u8054\u7f51\u516c\u53f8\/\u65b0\u5a92\u4f53\u516c\u53f8\u7684\u8fd0\u8425\u5c97\uff0c\u5e7f\u544a\u516c\u53f8\u3001\u516c\u5173\u516c\u53f8\u3001\u54a8\u8be2\u516c\u53f8\u7684\u5e02\u573a\u8c03\u7814\u7b49\uff0c\u77e5\u540d\u4f01\u4e1a\u7684\u5e7f\u544a\u90e8\u3001\u54c1\u724c\u90e8\u3001\u5e02\u573a\u90e8\u7b49\uff0c\u4f20\u7edf\u5a92\u4f53\u5982\u7535\u89c6\u53f0\u3001\u7535\u53f0\u3001\u6742\u5fd7\u3001\u62a5\u520a\u7b49\u3002<\/p>\n<\/details>\n\n\n\n

\n

\r\n\u63d0\u95ee\uff1a\u5e02\u573a\u8425\u9500\u4e13\u4e1a\u5728\u7f8e\u56fd\u7684\u5c31\u4e1a\u65b9\u5411\u662f\u4ec0\u4e48\uff1f<\/summary>\n

\u89e3\u7b54\uff1a\u5728\u5c31\u4e1a\u65b9\u5411\u4e0a\uff0cMarketing\u7684\u6bd5\u4e1a\u751f\u9009\u62e9\u4e5f\u4e0d\u5c11\uff0c\u5728\u8fd9\u4e2a\u793e\u4ea4\u5a92\u4f53\u7684\u65f6\u4ee3\uff0c\u66f4\u80fd\u611f\u53d7\u5230\u8425\u9500\u7684\u529b\u91cf\uff0c\u5927\u5bb6\u5e73\u65f6\u770b\u5230\u7684\u5e7f\u544a\uff0c\u4ea7\u54c1\u7684\u5305\u88c5\u548c\u8bbe\u8ba1\uff0c\u90fd\u79bb\u4e0d\u5f00Marketing\u4e13\u4e1a\u3002\u540c\u65f6marketing\u4e5f\u662f\u7f8e\u56fd\u4eba\u559c\u6b22\u7684\u70ed\u95e8\u4e13\u4e1a\u4e4b\u4e00\uff0c\u6240\u4ee5\u9700\u8981\u7559\u5b66\u751f\u6709\u66f4\u591a\u7684\u5b9e\u4e60\u7ecf\u9a8c\uff0c\u52a0\u4e0a\u81ea\u8eab\u7684\u591a\u5143\u5316\u80cc\u666f\u4f1a\u66f4\u6709\u4f18\u52bf\u3002<\/p>\n<\/details>\n\n\n\n

\n

\r\n\u63d0\u95ee\uff1a\u56fd\u9645\u5b66\u751f\u8bfb\u5e02\u573a\u8425\u9500\u4e13\u4e1a\u662fSTEM\u4e13\u4e1a\u5417\uff1f<\/summary>\n

\u89e3\u7b54\uff1a\u90e8\u5206\u5b66\u6821\u7684\u548c\u6570\u636e\u5206\u6790\u76f8\u5173\u7684marketing\u4e13\u4e1a\u5c5e\u4e8eSTEM\u4e13\u4e1a\u3002\u6bd4\u5982\u54e5\u4f26\u6bd4\u4e9a\u5927\u5b66\u7684marketing\u4e13\u4e1a\uff0c\u675c\u514b\u5927\u5b66\u91cf\u5316\u7ba1\u7406\u7855\u58eb-\u5e02\u573a\u8425\u9500\u4e13\u4e1a\u7b49\u7b49\u3002<\/p>\n<\/details>\n\n\n\n

\n

\r\n\u63d0\u95ee\uff1a\u5e02\u573a\u8425\u9500\u4e13\u4e1a\u5728\u4e2d\u56fd\u7684\u53d1\u5c55\u5982\u4f55\uff1f<\/summary>\n

\u89e3\u7b54\uff1a\u7531\u4e8e\u6211\u56fd\u56fd\u9645\u5316\u7684\u8d8b\u52bf\u7684\u6df1\u5165\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u5916\u8d44\u4f01\u4e1a\u5728\u4e2d\u56fd\u8fc5\u901f\u53d1\u5c55\uff0c\u80fd\u591f\u62e5\u6709\u719f\u7ec3\u7684\u82f1\u8bed\u6c9f\u901a\u4ea4\u9645\u80fd\u529b\uff0c\u5177\u6709\u4e2d\u897f\u65b9\u6587\u5316\u601d\u60f3\u4ee5\u53ca\u6d77\u5916\u7ecf\u9a8c\u7684\u4eba\u5fc5\u5c06\u6210\u4e3a\u8425\u9500\u884c\u4e1a\u7684\u4e2d\u6d41\u7825\u67f1\u3002\u6839\u636e\u5185\u5916\u5e02\u573a\u53d1\u5c55\u7684\u60c5\u51b5\u6765\u770b\uff0c\u5962\u4f88\u54c1\u8425\u9500\u4eba\u5458\u3001\u65f6\u5c1a\u54c1\u724c\u8425\u9500\u4eba\u5458\u3001\u623f\u4ea7\u8425\u9500\u4eba\u5458\u3001\u6c7d\u8f66\u8425\u9500\u4eba\u5458\u4ee5\u53ca\u4fdd\u9669\u8425\u9500\u4eba\u5458\u53d1\u5c55\u6bd4\u8f83\u5f3a\u52b2\uff0c\u4f46\u662f\u8fd9\u51e0\u4e2a\u884c\u4e1a\u7684\u4eba\u624d\u5728\u56fd\u5185\u7684\u53d1\u5c55\u6b63\u662f\u5904\u5728\u4e00\u4e2a\u8f6c\u578b\u7684\u65f6\u4ee3\uff0c\u4eba\u4eec\u5bf9\u8fd9\u51e0\u4e2a\u884c\u4e1a\u7684\u89c2\u5ff5\u4e5f\u9010\u6e10\u626d\u8f6c\uff0c\u8fd9\u51e0\u4e2a\u884c\u4e1a\u7684\u4ece\u4e1a\u8005\u4ece\u4ee5\u524d\u7684\u5355\u7eaf\u7684\u9500\u552e\u4eba\u5458\u9010\u6e10\u53d1\u5c55\u6210\u4e3a\u4e00\u4e9b\u8425\u9500\u54a8\u8be2\u5e08\uff0c\u5bf9\u5ba2\u6237\u7684\u4e00\u4e9b\u9700\u6c42\u8fdb\u884c\u7efc\u5408\u8bc4\u4f30\u548c\u5206\u6790\uff0c\u5e76\u4e14\u4e3a\u5ba2\u6237\u63d0\u4f9b\u9ad8\u7aef\u7684\u8d2d\u4e70\u54a8\u8be2\u670d\u52a1\u3002<\/p>\n<\/details>\n<\/div>\n\n\n\n

\n

<\/figure>\n<\/div>\n<\/div>\n\n\n\n

\n\n

\n \n \n\n \n \n \n \n\n\n 2021\u6700\u65b0\u6392\u540d<\/th> \u5927\u5b66\u4e2d\u6587\u540d<\/th> \u5927\u5b66\u82f1\u6587\u540d<\/th> program<\/th> college<\/th> <\/tr>\n<\/thead>\n \n\n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n

2<\/td>\n	\u54c8\u4f5b\u5927\u5b66<\/a><\/td>\n	Harvard University<\/a><\/td>\n	MBA Marketing<\/a><\/td>\n	The Business School <\/td>\n <\/tr>\n
3<\/td>\n	\u54e5\u4f26\u6bd4\u4e9a\u5927\u5b66<\/a><\/td>\n	Columbia University<\/a><\/td>\n	MS in Marketing Science<\/a><\/td>\n	The Columbia Business School<\/td>\n <\/tr>\n
4<\/td>\n	\u8036\u9c81\u5927\u5b66<\/a><\/td>\n	Yale University<\/a><\/td>\n	MBA Marketing<\/a><\/td>\n	The School of Management<\/td>\n <\/tr>\n
6<\/td>\n	\u65af\u5766\u798f\u5927\u5b66<\/a><\/td>\n	Stanford University<\/a><\/td>\n	MBA Marketing<\/a><\/td>\n	The Graduate School of Business<\/td>\n <\/tr>\n
6<\/td>\n	\u829d\u52a0\u54e5\u5927\u5b66<\/a><\/td>\n	University of Chicago<\/a><\/td>\n	MBA Marketing Management<\/a><\/td>\n	The Booth School of Business <\/td>\n <\/tr>\n
8<\/td>\n	\u5bbe\u5915\u6cd5\u5c3c\u4e9a\u5927\u5b66<\/a><\/td>\n	University of Pennsylvania<\/a><\/td>\n	MBA Marketing<\/a><\/td>\n	The Wharton School<\/td>\n <\/tr>\n
9<\/td>\n	\u897f\u5317\u5927\u5b66 <\/a><\/td>\n	Northwestern University<\/a><\/td>\n	MS in Marketing<\/a><\/td>\n	The Kellogg School of Management<\/td>\n <\/tr>\n
12<\/td>\n	\u675c\u514b\u5927\u5b66<\/a><\/td>\n	Duke University<\/a><\/td>\n	MBA Marketing<\/a><\/td>\n	The Fuqua School of Business<\/td>\n <\/tr>\n
16<\/td>\n	\u5eb7\u5948\u5c14\u5927\u5b66<\/a><\/td>\n	Cornell University<\/a><\/td>\n	MBA Marketing<\/a><\/td>\n	The Samuel Curtis Johnson Graduate School<\/td>\n <\/tr>\n
22<\/td>\n	\u52a0\u5dde\u5927\u5b66\u4f2f\u514b\u5229\u5206\u6821<\/a><\/td>\n	University of California--Berkeley<\/a><\/td>\n	MBA Marketing<\/a><\/td>\n	The Haas School of Business<\/td>\n <\/tr>\n
24<\/td>\n	\u5bc6\u6b47\u6839\u5927\u5b66\u5b89\u5a1c\u5821\u5206\u6821<\/a><\/td>\n	University of Michigan-Ann Arbor<\/a><\/td>\n	MBA Marketing<\/a><\/td>\n	The Stephen M. Ross School of Business<\/td>\n <\/tr>\n
24<\/td>\n	\u5357\u52a0\u5dde\u5927\u5b66<\/a><\/td>\n	University of Southern California<\/a><\/td>\n	Master of Science in Marketing (MS.MKT)<\/a><\/td>\n	The Marshall School of Business<\/td>\n <\/tr>\n
26<\/td>\n	\u5f17\u5409\u5c3c\u4e9a\u5927\u5b66<\/a><\/td>\n	University of Virginia<\/a><\/td>\n	MBA Marketing<\/a><\/td>\n	The Darden School of Business<\/td>\n <\/tr>\n
28<\/td>\n	\u5317\u5361\u7f57\u6765\u7eb3\u5927\u5b66\u6559\u5802\u5c71\u5206\u6821<\/a><\/td>\n	University of North Carolina--Chapel Hill<\/a><\/td>\n	MBA Marketing<\/a><\/td>\n	The Kenan-Flagler Business School<\/td>\n <\/tr>\n
30<\/td>\n	\u4f5b\u7f57\u91cc\u8fbe\u5927\u5b66<\/a><\/td>\n	University of Florida<\/a><\/td>\n	Master of Science in Marketing<\/a><\/td>\n	The Warrington College of Business<\/td>\n <\/tr>\n
30<\/td>\n	\u7ebd\u7ea6\u5927\u5b66<\/a><\/td>\n	New York University<\/a><\/td>\n	MBA Specializations in Marketing<\/a><\/td>\n	The Leonard N. Stern School of Business<\/td>\n <\/tr>\n
42<\/td>\n	\u5a01\u65af\u5eb7\u661f\u5927\u5b66\u9ea6\u8fea\u900a\u5206\u6821<\/a><\/td>\n	University of Wisconsin--Madison<\/a><\/td>\n	MBA in Marketing Analytics and Insights<\/a><\/td>\n	The Wisconsin School of Business<\/td>\n <\/tr>\n
42<\/td>\n	\u5fb7\u5dde\u5927\u5b66\u5965\u65af\u6c40\u5206\u6821<\/a><\/td>\n	University of Texas--Austin<\/a><\/td>\n	Master of Science in Marketing (MSM)<\/a><\/td>\n	The McCombs School of Business<\/td>\n <\/tr>\n
66<\/td>\n	\u798f\u7279\u6c49\u59c6\u5927\u5b66<\/a><\/td>\n	Fordham University<\/a><\/td>\n	Master of Science in Marketing Intelligence (MSMI)<\/a><\/td>\n	The Gabelli School of Business<\/td>\n <\/tr>\n
66<\/td>\n	\u6d1b\u7ea6\u62c9\u9a6c\u5229\u8499\u7279\u5927\u5b66<\/a><\/td>\n	Loyola Marymount University<\/a><\/td>\n	MBA Marketing<\/a><\/td>\n	The College of Business Administration<\/td>\n <\/tr>\n <\/tbody> \n\n \n \n \n\n <\/table>\n\n<\/div>