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市场营销硕士申请策略
美国大学在市场营销项目的分类，申请者可以大体从Marketing Analytics，Integrated Marketing Communication，Marketing Intelligence三个方面做选择：
1）Marketing Analytics 营销分析
设在商学院之下，该类型在美国市场营销专业中，数量最多。市场分析主要是基于数据分析和市场研究，利用大数据对市场行为进行评估和预测。此类项目侧重学生的数据分析能力，数学、统计、IT相关学科基础。比如美国著名大学罗切斯特大学开设了该课程，典型课程：Marketing Analytics, Behavior Analytics, Statistics, Computational Data Analysis, 等等。
2）Integrated Marketing Communication 整合营销传播
这是一个偏文的方向，主要内容是制定品牌战略、进行营销活动的策划及执行 。与之相关的课程更多是偏重品牌或活动的经营和策划，包括品牌管理、营销策划、活动策划、广告公关和数字营销等。西北大学IMC整合营销概念的鼻祖，Top 1 市场营销项目。同时西北市场硕士毕业的同学在美就业率很高。
3）Marketing Intelligence 营销情报
将为学生提供营销，战略和战术，客户行为以及定性和定量市场研究的强大背景。会教授一些数据库的知识，现在的市场对大数据的需求越来越大，所以这些专业技巧对市场营销来说非常的有用，利用大数据去观测消费者以及产品运营情况是非常重要的。
提问：请问市场营销专业就业领域是什么？
解答：快消品，或时尚品牌，互联网公司/新媒体公司的运营岗，广告公司、公关公司、咨询公司的市场调研等，知名企业的广告部、品牌部、市场部等，传统媒体如电视台、电台、杂志、报刊等。
提问：市场营销专业在美国的就业方向是什么？
解答：在就业方向上，Marketing的毕业生选择也不少，在这个社交媒体的时代，更能感受到营销的力量，大家平时看到的广告，产品的包装和设计，都离不开Marketing专业。同时marketing也是美国人喜欢的热门专业之一，所以需要留学生有更多的实习经验，加上自身的多元化背景会更有优势。
提问：国际学生读市场营销专业是STEM专业吗？
解答：部分学校的和数据分析相关的marketing专业属于STEM专业。比如哥伦比亚大学的marketing专业，杜克大学量化管理硕士-市场营销专业等等。
提问：市场营销专业在中国的发展如何？
解答：由于我国国际化的趋势的深入，越来越多的外资企业在中国迅速发展，能够拥有熟练的英语沟通交际能力，具有中西方文化思想以及海外经验的人必将成为营销行业的中流砥柱。根据内外市场发展的情况来看，奢侈品营销人员、时尚品牌营销人员、房产营销人员、汽车营销人员以及保险营销人员发展比较强劲，但是这几个行业的人才在国内的发展正是处在一个转型的时代，人们对这几个行业的观念也逐渐扭转，这几个行业的从业者从以前的单纯的销售人员逐渐发展成为一些营销咨询师，对客户的一些需求进行综合评估和分析，并且为客户提供高端的购买咨询服务。
